'Demand More' a large B2B campaign for Grundfos' newest products, called for a cinematic approach starring 11 wolfs. All material shot in 5 days in Hungary, with the participation of our on-set supervisor.

These three spots were all shot in the Copenhagen area and our on-set VFX supervisor helped getting the material right.

Main action blending with reflections of all kinds of content, real and fabricated. The result being seamless and easy flowing motion, describing the Relationship Managers' caring for clients' businesses.

Lots of care with cg elements, set extensions, camera-tracking and delicate compositing brought everything together.

Friday October 7th we were nominated for The True Award 2011 in the catagory Best Visual Effects / 3D category for the commercial - Lech "Cold"...

...and we won - second year in a row.

Especially after some heavy duty vfx work.

Our vfx team just completed alot of work on this Lech commercial.

The LEGO Starwars minimovie "Bombad Bounty", picked up the Creative Circle Gold Award in the category: crafts / motion graphics 2011.

We're really proud of this and its a big achievement for our CGI guys and gals.

Congratulations to all invovled!

Our vfx team joined up with director Fredrik Callinggard and Bully Pictures to create this vfx driven spot for Ikea US. The challenge was to create a seamless effect of an Ikea kitchen coming to life, in perfect timing with the movements and actions of the people using it.

To achieve this we used a combination of motion control and CGI, our supervisor attended the shoot in New York to coordinate all the passes that we would need for this. Many of the elements were created in CG, then they were animated and matchmoved to get just the right flow and rhythm into the spot. Before compositing it all together, we carefully did the lightning and rendering on all the CG to give it a photo real look.

The True Award was held Friday October 8th 2010 in Copenhagen.

Gimmick Visual Effects was nominated for an award in the Best Visual Effects / 3D category for the commercial - Carlsberg Sport "Wasp Race".

It was a very strong field, and we are proud to announce... We won!

To promote the new web based live TV player, DR (Danish Broadcasting Corporation) produced this stylish TV spot. The commercial has been shown in heavy rotation right from the start.

The idea for DR was to communicate that viewers no longer need their televisions - "Now you can watch live TV on your computer!"

Gimmick did the VFX, color grade and CGI for this television mayhem.

Gimmick's VFX team was awarded with the Carlsberg Sport 2010 campaign spot. The idea was to have Wasps race through a house, wreckaging everything in their path

Before shooting we prevized the whole spot with the director, in order to nail down all camera angles and which plates would be needed. Our VFX supervisor attended the shoot to help production getting the right shots for the VFX work and record lightning conditions.

Afterwards followed an extensive R&D period to develope the CGI wasps, before camera tracking the whole spot and finalizing the compositing.

900 effect shots, 800 chroma key shots. 65 shots with 3D-swans, -water, -clouds and a whole lot more.

In the past year, Gimmick Visual Effects has been deeply involved in the making of "The wild swans". The decoupages (backgrounds), made by the Queen of Denmark, have been given a new life and the actors stage themselves in H.C. Andersen’s fairy tale in an adventures way.