To promote the new web based live TV player, DR (Danish Broadcasting Corporation) produced this stylish TV spot. The commercial has been shown in heavy rotation right from the start.
The idea for DR was to communicate that viewers no longer need their televisions - "Now you can watch live TV on your computer!"
Production: DR | Director: Lasse Farver
Check out the player here:
Gimmick Visual Effects A/S Thorvaldsensvej 3, Frederiksberg DK-1871, Copenhagen, Denmark tel +45 33 91 12 10